We have heard of this scenario quite a few times, using a camera to take picture and then accidentally formatting the media card  (erasing all pictures and videos).  I spoke with a customer today who had erased her pictures by hitting format on her video camera. She lost all pictures and her daughter’s first videos that she had shot with the camera. She decided to try out a different digital picture recovery software and found some pictures but were pixelated. She then researched and found Picture Rescue 2 from Prosoft Engineering. I helped her run a scan on the SD card and Picture Rescue 2 found her JPEG’s that were deleted. She was still missing some videos which we later found were on the internal memory of the video camera. She was happy with the results and support.